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nadia ahmad is consciousness in drag experiencing the universe side hustling in the dark arts as a creative director at w+k portland

To celebrate the launch of OneKey, a travel rewards program from Expedia Group that anyone can use, we showed the up and down adventure of travel through the lens of people’s luggage, along with short travel tales about the human side of it too.

Partner: Ellie Jones
CDs: Pierre Jouffray, Derek Syznal, Darcie Burrell
Producers: Jennie Lindstrom, Rachel Meyer
Director: Kim Gehrig
Agency: W+K Portland

Made from 3D printing, Handvas is a personal project that is inspired by the way designers show their poster work. Its first sale was to the CEO at Nike and was featured on Hypebeast, Highsnobiety, Design Milk, TrendHunter, Core77, Thrillist, as well as trending on Twitter. Handvas was also invited to feature in pre-party showcases for The Grammys, Golden Globes, Sundance, Emmys and The Oscars.

Conceptor / Creative Director: Me
Industrial Design: Vert Design
Artwork: Luca Ionescu

Amazon Ads wanted to advertise about advertising on their platforms to ad people. So we made an ad about it.

Partner: Ellie Jones
CDs: Pierre Jouffray, Derek Syznal
Producer: Chris Capretto
Director: Femke Huurdeman
Agency: W+K Portland

For the sixth instalment of P&G’s Thank You, Mom campaign for the Tokyo 2020 (2021) Olympic Games, we wanted to tell the story of how love can unite us all, despite our differences.

Partner: Derek Szynal
CDs: Azsa West, Darcie Burrell
Producers: Amy Berriochoa, Cece Ramirez
Director: Miles Jay*
Agency: W+K Portland

* director’s cut

After sixteen years, Aldi was on the hunt for a fresh brand platform that encapsulated their philosophy and personality. So after brainstorming in a tiny room that looked like ‘a beautiful mind’, we came up with two simple words; good different. To launch the Good Different platform, we showed Australians just how satisfied Aldi shoppers were.

Partner: Tom Johnson
CDs: Alex Derwin, Rosita Rawnsley Mason
Producer: Jenny Lee-Archer
Director: Steve Ayson
Agency: BMF

Instagram wanted a platform that not only explained what their app was about to Australian teens, but to also get them to discover more about their interests. We encouraged people to get into the things they ❤️ by writing and producing a jingle disguised as a music track. Our ‘music video’ took people through a multi-media journey of discovery using influencers and artists on the platform.

Partner: Ryan Hartsfield
CDs: Azsa West, Darcie Burrell
Producer: Byron T. Oshiro
Director: BRTHR
Music: Jaded feat. Tkay Maidza
Agency: W+K Portland

Oda is a set of wooden speakers created by passionate people in the music industry that turns your home into a live music venue. As lovers of live music and conscious of the current climate within the music industry, we donated our minds to help launch Oda. We let the world know about their mysterious looking speakers by creating some mysterious looking videos to get people intrigued enough and pre-order theirs.

oda.co

Creatives: me*, Ryan Hartsfield, Llyod Winter
Designers: David Chathas, James Aloysius
CDs: Eric Baldwin, Bertie Scrase, Christen Bestrup
Producer: Eddye Borgese
Illustrators: Molly Fairhurst, Margarida Ferreira
Music: Nate Boyce, Eli Keslzer
Agency: W+K Portland

*I was not involved in the production stage

Australia is one of the most multicultural countries on earth, yet only 16% of people working in the advertising and media industry come from a culturally diverse background. To help raise awareness around this problem, we helped launch #OnlyOneInTheRoom. A collective with the aim to highlight the homogeneity of the industry and encourage professionals, agencies, industry bodies, brands and clients to be part of the change that will shift our industry for the better. To launch this ‘trend we want to end’, we created a fashion parody film featuring real industry talent modelling a line of #OnlyOneInTheRoom merch for people to wear their support and spark conversation in their workplace.

onlyoneintheroom.co

Partner: Ellie Jones
Founders / CDs: Pia Chaudhuri, Ant Melder, Avish Gordhan
Producer: Esta Lau
Director: VERSUS
Sound: Otis Studios

Sharesies wants people to be more financially empowered, with skills and knowledge for smart long term investing via their app.
To launch Sharesies in Australia, and encourage people to give investing a go, we created a brand platform around being a beginner.

Partner: Ellie Jones
CD: Pia Chaudhuri
Producer: Jenny Lee-Archer
Director: Stuart Bowen
Agency: BMF

Shanghai is one of the most uncomfortable cities in the world to go for a run. To celebrate the unstoppable local athletes, we launched a city attack throughout the streets with a series of murals, installations and content from Nike to motivate runners as they trained for the Shanghai Marathon.

Role: Lead Art Director
Creatives: Marula Vaz, Nelson Ng, Jimmy Chen, Arlene Lu, Wei Liu, Timothy Cheng
CDs: Terence Leong, Azsa West
Producers: Bernice Wong, Angie Wong, Xuan Ong, Fang Yuan, Jiji Hu, Max Wu
Studios/Artists: ILoveDust, Shotopop, I Am Collective, WK Interact
Agency: W+K Shanghai

In Australia, ‘ranga’ is a colloquial term for someone with red hair. Put A Rang On It (inspired by a Beyoncé song) is a social experiment I created that transforms celebs into redheads. Overnight, PAROI went viral around the world, gaining over 20,000 followers within days on Instagram and Tumblr. It was also a talking segment on Australian national news and featured in The Huffington Post, Time, Vogue, Perez Hilton, MTV, Mashable, BuzzFeed, Daily Mail and TrendHunter. I was also interviewed by Business Insider(??), responded to hate mail and made custom ‘rangs’ for fans who sent them as gifts to their friends and family.

Back in the ‘00s when I was a very green creative, and before the App Store was invented, I had an idea for iTunes that I wanted to share with Apple. Like a scene out of Hackers, I began using my investigative skills to find out Steve Jobs’ email address. I eventually did and sent him this message…
I’m not sure what’s worse; my email or his.

Film: Hackers